Spreading sweetness; Gujarat’s ‘Kesar’ Mango brings unique taste across globe

May 05, 2024

Gir Somnath (Gujarat), May 05 (ANI): Gujarat is spreading its sweetness around the world through a special breed of Gujarati mango called ‘Kesar’. Not only this mango is bringing a unique taste to the world, but it is also helping the country earn foreign exchange. Last year, 30 metric tonnes of Kesar Mango were exported. Kesar is a breed of mango that is primarily grown and harvested in the Gir area of Gujarat. Farmers in different talukas of Gir are predominantly engaged in Kesar Mango cultivation, having abandoned sugarcane farming. The reason behind this shift is that Kesar Mango is highly sought after for its exceptional taste, aroma, and colour, and it also offers good returns to the farmers. Talala is a major market for the sale and purchase of Kesar Mango. It has an Agricultural Produce Marketing Committee (APMC) market where farmers sell their produce through middlemen. Farmers get a price for their produce which may vary from Rs 100 to 150 per kg as per the quality.