Visibility in AI Shopping Searches Is the New Pricing
Mar 31, 2026
New Delhi [India], March 31: In India's mobile phone market, the first price that increasingly matters is not always the one printed on the handset box. It is the cost of invisibility in AI shopping searches, where consumers now compare models, check features, ask follow up questions and narrow their options before they step into a store or open a marketplace app. Google has said its AI Mode is designed to handle longer, more complex questions and help users compare options, while its shopping updates describe the experience as covering the journey from inspiration to purchase. OpenAI, too, says shopping results in ChatGPT can surface merchant lists using product and merchant data such as availability, price and quality.