'Savings Ki Vidya' campaign by Federal Bank: A fresh approach to savings'
Jun 23, 2025
New Delhi [India], June 23: Federal Bank, a leading private sector Bank, launches its latest integrated marketing campaign titled Savings Ki Vidya, to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer's mind by setting up a refreshing narrative for savings aka deposit mobilization.