Introducing be!MYN on Myntra, a GenZ-first beauty brand to encourage self-expression
Nov 06, 2025
Bangalore (Karnataka) [India], November 6: Empowering young consumers to embrace every mood, moment, and mode of self-expression, be!MYN, available on the Myntra Beauty, is a Gen Z-first beauty brand rooted in the manifesto 'You don't owe the world a fixed look'. Powered by what's trending and formulated to perform, be!MYN is designed to let young consumers celebrate the fluidity of self-expression, free from conventional expectations. It encourages individuals to show up as they are and as they feel - soft one day, bold the next or somewhere in between.