'How New Is Your New?' Max Fashion Redefines Style with Kalki Koechlin; New Drops. New Styles. Every Week.
Sep 12, 2025
Bangalore (Karnataka) [India], September 12: Max Fashion is bringing freshness to the heart of everyday style with "How New Is Your New?" its bold new campaign fronted by Kalki Koechlin. Known for her fearless individuality, Kalki perfectly embodies Max's vision: fashion that's always fresh, relevant, and unapologetically new. With new drops and new styles arriving every week, Max is redefining what "new" means in fashion making it a constant, not a season.