From pocket money to portfolio: Gen Alpha is rewriting the rules of financial literacy - Mastercard report
Jun 18, 2025
Singapore, June 18: Gen Alpha (the digital-first generation born 2010 onwards) isn't waiting to grow up before engaging with money -- they're already making their mark on the world of digital finance. In the Asia-Pacific (APAC) region, new research from Mastercard shows that 94% of Gen Alpha children[1] already have access to a financial account[2], while many hold digital wallets (58%), investment accounts (49%), and credit cards (48%). Nearly half (47%) of Gen Alpha parents say their children have introduced them to digital financial tools they did not know about, flipping the traditional script of financial education.