ASICS Takes Over DLF Mall of India with Sara Ali Khan to Launch its First COCO Store
Oct 22, 2025
New Delhi [India], October 22: ASICS, the global Japanese sportswear brand, launched its first Company-Owned Company-Operated (COCO) store in India. Strategically located at DLF Mall of India, Noida, the store was inaugurated by Mr. Yasuhito Hirota, Chairman and CEO, Representative Director, ASICS Corporation and Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA. The momentous launch was celebrated with actor and fitness enthusiast Sara Ali Khan, who headlined a grand event reflecting the brand's commitment to performance, innovation, and lifestyle.