Global sports fans demand always-on engagement from their favorite teams
Oct 08, 2025
Kuala Lumpur [Malaysia], October 8: A new research commissioned by global cloud communications platform Infobip reveals a growing demand among sports fans for always-on, personalized engagement with their favorite teams. The global study shows that two-thirds (66%) of fans feel disconnected due to poor club communication, rising to 81% among those under 35. The research of 1,500 American football, baseball, soccer, and cricket fans across the US, Europe, and India, uncovers widespread frustration with generic, one-way communication and a strong appetite for deeper relationships with clubs beyond game days.