Beegru Launches 'Dead Leads Graveyard' Campaign - A Bold Call to End Wasted Marketing Spend on False Prospects
Sep 08, 2025
Bengaluru (Karnataka) [India], September 8: Beegru, a global AI-powered proptech growth engine for real estate, unveiled its disruptive campaign, "The Dead Leads Graveyard", at the Realty Expo in Bengaluru on 5th September 2025. The campaign draws attention to one of the industry's most pressing challenges where crores of rupees are being spent on leads that fail to convert. By symbolising these losses through the concept of a "graveyard," the initiative underscores how unqualified campaigns, inflated sales costs and relentless follow-ups continue to drain marketing budgets while delivering little measurable return. Every year, real estate companies invest heavily in generating inquiries, yet a significant share ends up as wasted potential. With "The Dead Leads Graveyard," Beegru calls on industry leaders to confront a critical question: "How much of their money already lies in the graveyard of dead leads?"