Pune (Maharashtra) [India], July 14 : The Indian Supercross Racing League (ISRL) on Monday announced the addition of Pune-based Punit Balan Group (PBG) as a new franchise owner for Season 3, with the group launching its team, PBG Racing.
The development marks Punit Balan Group's entry into Indian motorsports, further expanding its sports portfolio that already includes investments across cricket, chess, tennis, handball, table tennis, kho kho, badminton and arm wrestling, according to a release.
Welcoming the new franchise, ISRL Co-Founder and Director Eeshan Lokhande said Punit Balan Group's commitment to Indian sport and athlete development reflects its long-term vision for building world-class sporting ecosystems.
He said the group's entry into the league is a strong validation of ISRL's growth and potential as it continues to establish Supercross as a mainstream sporting and entertainment property in India.
Punit Balan, Chairman and Managing Director of Punit Balan Group, said the Indian Supercross Racing League represents an exciting new chapter for racing in India.
"We are delighted to join ISRL for Season 3 and look forward to building a franchise that reflects passion, performance and the spirit of Indian racing while supporting the long-term growth of motorsport in the country," he said.
According to the league, the addition of PBG Racing is expected to strengthen ISRL's presence in Maharashtra and further boost fan engagement for Supercross racing.