Srinagar (Jammu and Kashmir) [India], June 10 : The Travel Agents Association of India (TAAI) has initiated a campaign called "Rally for Valley" to promote tourism in Jammu and Kashmir after the terror attack in Pahalgam. The association aims to showcase the region as a safe destination and support the local livelihood dependent on tourism.
"The primary purpose of this campaign is to promote J-K as a safe tourist destination and support local livelihood. Around 75 travel company heads from across India are participating in the campaign," said Sunil Kumar, the president of The Travel Agents Association of India (TAAI).
"We are committed to the revival of tourism in Jammu and Kashmir. As the President of TAAI, I recall our successful convention in Srinagar in 2018, attracting 700 agents from across India and transforming the region. Following the recent Pahalgam incident, we couldn't remain silent. We've launched the 'Rally for Valley' campaign to promote tourism in Jammu and Kashmir again, " added Sunil Kumar, President of TAAI.
The group will visit tourist destinations like Pahalgam, Gulmarg, and Sonmarg to gather feedback from local tourism stakeholders. The association will submit reports to the Tourism Minister, and each state member will share insights with their local governments.
Sunil Kumar, President of TAAI, emphasised the potential of Kashmir as a tourist destination, stating that the 2018 convention in Srinagar generated significant interest among travel agents and tourists alike.
He added, "We want to tell the world that Jammu and Kashmir are safe places to visit. We believe this is a big opportunity and responsibility for us. People seek holidays to escape stress, routine, and boredom, and TAAI aims to encourage them to choose Kashmir over other destinations, " said Sunil Kumar.