From Garba to Global Markets: Gujarat’s Sakhi Mandal Women Turn Heritage into Enterprise

Oct 10, 2026

Gujarat’s rural women are turning traditional craftsmanship into sustainable livelihoods during Navratri. Through Mission Mangalam and Sakhi Mandals, women artisans create embroidered kurtis, blouses, chaniya-cholis and other handcrafted products, selling them at exhibitions and markets across India. Platforms such as Ahmedabad Haat and Saras Mela provide greater market access, helping women showcase their skills and reach customers directly. Self-Help Groups have strengthened their financial independence, self-employment opportunities and social standing. The festive season is further boosting demand for traditional Gujarati embroidery and handicrafts, connecting cultural heritage with entrepreneurship and economic empowerment.