Gujarat: RRR Centre emerges as model of cleanliness & social service

Jan 15, 2026

In Surendranagar, Gujarat, the RRR (Reduce, Reuse, Recycle) Centre has become a model initiative linking waste management with social responsibility under the Swachh Bharat Mission. Citizens donate old but usable items—like clothes, books, plastics, and household goods—which are sorted and distributed free to those in need, transforming waste into valuable resources. By diverting reusable items from landfills, the centre reduces waste while supporting underprivileged communities. Beyond sanitation, it fosters a culture of cleanliness in the district, demonstrating how environmental conservation and social service can go hand in hand. The RRR Centre stands as a practical example of sustainable living benefiting both people and the planet.