This is What India Should do to attract more tourists! VFS Global Founder Zubin Karkaria tells all

Oct 13, 2026

Mumbai (Maharashtra) October 13, 2026: ANI: India is emerging as one of the world’s most influential Travel & Tourism markets, driven by a rapidly expanding economy, growing domestic and international demand, investment and digital innovation. A discussion held recently by the World Travel and Tourism Council explored how India could translate its scale and momentum into global tourism leadership. Hosted by Richard Quest the discussion featured Tourism Minister Gajendra Shekawat and some of the leading lights of the industry including Zubin Karkaria, Founder & CEO, VFS Global; Puneet Chhatwal, CEO, Indian Hotels Company and Gaurav Bhatnagar, Co-Founder, TBO.com. Speaking during the discussion, Zubin Karkaria, Founder & CEO, VFS Global highlighted how more seamless, secure mobility and targeted destination outreach can help convert India’s cultural diversity, connectivity and growing global profile into stronger inbound tourism. "I've been almost three decades in the travel and tourism industry. I was running the largest travel company in India for inbound, outbound and what you call business travel. And I feel it's (India) not a one-time destination, that's first. And what the Minister said very rightly it is not the golden triangle that you will choose. India is much, much more than that. And every state has the responsibility to excite people to go to their state and give the different opportunities that are there in that state. If you want to remove friction, if you want to make it seamless and if you want more people, you need more of India to be shown," he said.