Kikkoman launches 'The Kikkoman Manga' to accelerate the switch to its soy sauce by more restaurants in India
Jun 16, 2025
Mumbai (Maharashtra) [India], June 16: Kikkoman is leveraging one of Japan's most beloved cultural exports - Manga - to convey the unique features of Kikkoman Soy Sauce to the owners of India's more than 1.5 million restaurants. Apart from owners, chefs, line/junior chefs, cooks, and culinary school students will be encouraged, in classic manga-style, to switch to Kikkoman to give their dishes more robust flavour, marking a creative and engaging approach to marketing in India by this global Japanese company.