The Indian Marketer's Guide to Answer Engine Optimization: What It Is, Why It Matters, and How to Start
Apr 22, 2026
New Delhi [India], April 22: Your customer just asked an AI a question. Did it answer with your brand or your competitor's? Let's be honest. If you're a marketer in India right now, you're dealing with a lot. Rising competition, tighter budgets, platforms changing their algorithms every other week, and a customer base that spans five languages, three device types, and every tier of city imaginable.