All About Consumer Insight, Personalization and Brand Leadership With Vivek Srivatsa and Sivaraman Swaminathan on Brand Ki Baat - Mumbai Edition
Feb 18, 2026
New Delhi [India], February 18: Brands today are no longer based on advertising budgets and distribution muscle only. They are shaped in boardrooms where strategy meets instinct, on shop floors where careers begin unexpectedly, and in everyday consumer interactions that quietly define loyalty. In the era of excessive personalization, automation, and unremitting competition, there is one fact that cannot be ignored: the brand that knows people, will win. It can be in the form of a more insightful consumer, emotional narrative or empowerment of teams to make risky decisions; the art of creating long lasting businesses is based on human clarity.